Don’t you find it annoying when companies advertise subscription discounts for new customers while continuing to do nothing for existing customers.
Cell phone operators are notorious examples. To lure away customers from their competitors they create new sign up offers.
I find it annoying. So, I commit to running my business differently. To let my existing subscribers know of anything new – even sometimes ahead of time.
This month I am rolling out a new freebie download pdf as a lead magnet for new subscribers. “Key Metrics by Journey Stage”. I’m putting the finishing touches on the opt-in sequence as we speak.
And…
I’m making the document available to you today as a thank you for being an existing subscriber.
Here’s what you’ll discover in the pdf:
- Why framing KPIs in terms of the customer’s journey is an effective way to demonstrate marketing success to the C-Suite.
- The top metrics tracked by marketers for each customer journey stage: brand building, lead generation, customer acquisition, upselling & cross selling, and customer advocacy.
- Additional KPI metrics to consider as alternatives when having an objective setting discussion with your leadership.
>> You can download it here!
Here’s to a happy journey along the road of marketing success!