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Early access to: Key Metrics by Journey Stage

September 4, 2020 by Lori O'Grady Filed Under: Newsletter

key metrics

Don’t you find it annoying when companies advertise subscription discounts for new customers while continuing to do nothing for existing customers.

Cell phone operators are notorious examples. To lure away customers from their competitors they create new sign up offers.

I find it annoying. So, I commit to running my business differently. To let my existing subscribers know of anything new – even sometimes ahead of time.

This month I am rolling out a new freebie download pdf as a lead magnet for new subscribers. “Key Metrics by Journey Stage”. I’m putting the finishing touches on the opt-in sequence as we speak.

And…

I’m making the document available to you today as a thank you for being an existing subscriber.

Here’s what you’ll discover in the pdf:

  • Why framing KPIs in terms of the customer’s journey is an effective way to demonstrate marketing success to the C-Suite.
  • The top metrics tracked by marketers for each customer journey stage: brand building, lead generation, customer acquisition, upselling & cross selling, and customer advocacy.
  • Additional KPI metrics to consider as alternatives when having an objective setting discussion with your leadership.

>> You can download it here!

Here’s to a happy journey along the road of marketing success!

Get your free guide to the top KPIs marketers track to show success on the customer journey.

Sign up to our mailing list and we'll send you the free guide "Key Metrics by Journey Stage". Tracking KPI by a journey stage gives you insight into actions that achieve business results. For the benefit of both the customer and your business.

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Sign up to our mailing list and we’ll send you the free guide Key Metrics by Journey Stage

Get your free guide to the top KPIs marketers track to show success on the customer journey.

Sign up to our mailing list and we’ll send you the free guide “Key Metrics by Journey Stage“. Tracking KPI by a journey stage gives you insight into actions that achieve business results. For the benefit of both the customer and your business.

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