Last week I attended a session by Faheem Moosa on Content Marketing for Consultants.
It’s part of my learning as I’m a consultant. Yet, there was a relevant take-away that I believe applies to all businesses.
It was that one of the types of content he advocates consultants write about is about mindsets.
It got me thinking. If you are writing about mindsets, do you write about the mindsets of potential prospects? Or do you write about the mindset shifts customers experience while being your customer? Likely both.
Backing up a moment. In the session, Faheem talked about four themes or types of content that Consultants can use in creating content:
- How-tos
- Mindsets
- Frameworks
- Testimonials and Case Studies
Which prompted my thinking about mindsets. I probably write about mindsets a lot. I just never named it as that. Funny enough. It never entered my mind to consider it as a type of writing.
Because I write about transformational change, I write about growth mindsets. I also love to talk about the mindsets behind design thinking because they promote growth. Curiosity. Reframing problems. Trying stuff. Collaboration.
The chewing on it made me think. Do my clients really require a growth mindset to start on the path of transformational change? Or does part of the transformation mean they have a growth mindset by the end?
Something to chew on indeed.
I’m sure you likely see that in your business as well.
Does your product resonate with people who hold a certain mindset? Does your brand promise deliver on a mindset change?
Food for thought.
