Do you have an SEO optimized public facing knowledge base? I know a mouthful. And a lot in it. Knowledge base can be a lot of things. Including help, intro courses, and how-to articles. Once upon a time, vendors used to keep all their product info behind a payment firewall. And while it’s important to […]
Are you waiting for the recession or talking to customers now?
For business to be recession proof – look forward. Early inflection points that indicate the direction are found by listening to customers.
The best onboarding happens without your customer knowing
The best onboarding is seamless and frictionless. Customers might not even notice it happened. Still, it creates traction as a customer. Just ask, Apple.
Does your customer transformation wording need a bit of work?
n B2B, we often speak of the customer transformation as business outcomes. Yet, since customers are people, there is individual growth too.
Debating a monthly or annual subscription for your members? Is one better?
People with memberships said they offer both and use contrast to show multiple offers differently. A month or two free when people pay for annual. Possibly contrast in features when they are pricing at different tiers of users.
When people don’t get the problem you are talking about
What happens when people don’t get the problem or aspiration you are talking about? Maybe they are stuck in the weeds of the symptoms. What can you do about your messaging to bring them along?
