What if the entry point of your customer’s journey is not where you think it should be? Do you meet your customers where they are instead?
How do you know your best ideas are the best?
Marketers are creative. So, generating ideas is the easy part. Knowing they are your best ideas requires exploration and evaluation
Do you tackle customer journey improvements as a disciplined practice?
When you approach customer journey improvements as an ongoing practice, you increase customer experience at every touchpoint.
Do you balance persistence and innovation in your work?
Happy Groundhog day! Now synonymous with ruts. Yet we need both persistence and innovation in our work practices. The magic is in the balance.
Does your customer’s experience with your brand inspire them?
It’s Bell Let’s Talk day. Let’s talk about if the customer experience with our brand promotes wellness. Do we inspire customers to thrive?
Does Netflix’s recent rise in subscription prices signal a disruption risk?
In the face of competitive risk, Netflix recently raised subscription prices. Is the disruptor of Blockbuster now ripe for disruption. What can we learn from how they respond to market disruption?
