All too often I see people struggling when a great idea falls flat. They have greater success when they focus on how they do innovation.
It’s time to move from surviving to thriving
It’s time to consider what our customers need to do to focus on growth again. To change our customer engagement to reflect this. To encourage our customers to focus on thriving.
When low code / no code is not shadow IT
When implemented as a joint venture with IT, low-code / no-code solutions are not shadow IT. They are a huge step forward in how we transform how we use digital within our business teams to deliver to customer needs.
When change saturation disguises itself as tech overwhelm
Tech overwhelm can happen if we reach a change saturation. If there are too many new things all at once. The simple can seem complicated. Something to take note of in our tech change projects.
Is your onboarding a bad customer experience?
How do you handle onboarding new customers? Can you say it’s a frictionless? Or, Is it a nightmare bad customer experience?
Is tracking Opens now meaningless, or was it always
With the release of ISO 15, tracking opens is something to revisit and rethink. As usual, it depends on why and what you are testing.
