Insights Newsletter

With the release of ISO 15, tracking opens is something to revisit and rethink. As usual, it depends on why and what you are testing.

Having a deeper understanding of how our customers react to our anxious world, empowers us to engage with them better. And build trust. So that we can move forward to ideal outcomes together. A change we can carry past the pandemic.

We are wired to look for customer pain points. And use that to motivate people to take action. Yet a positivity bias towards what needs to be done will open up solution spaces. Encouraging innovation.

Rita McGrath describes inflection points as a change that will potentially disrupt future business. Marketers can spot these by challenging our assumptions.

The 80/20 rule tells us to focus on our top customer tier. Yet the 20/80 can be our bread and butter. Automation helps to nurture them too.

Are you benefiting as much as we can from low-code / no-code solutions. Some key use cases where Marketers can take advantage of low-code / no-code are: Extending digital experiences. Experimentation. Prototyping.