Having a deeper understanding of how our customers react to our anxious world, empowers us to engage with them better. And build trust. So that we can move forward to ideal outcomes together. A change we can carry past the pandemic.
Does dwelling on customer pain points deter innovation?
We are wired to look for customer pain points. And use that to motivate people to take action. Yet a positivity bias towards what needs to be done will open up solution spaces. Encouraging innovation.
How challenging assumptions reveals future market disruption
Rita McGrath describes inflection points as a change that will potentially disrupt future business. Marketers can spot these by challenging our assumptions.
How to unlock value in every customer tier
The 80/20 rule tells us to focus on our top customer tier. Yet the 20/80 can be our bread and butter. Automation helps to nurture them too.
How can low-code solutions enhance your marketing efforts
Are you benefiting as much as we can from low-code / no-code solutions. Some key use cases where Marketers can take advantage of low-code / no-code are: Extending digital experiences. Experimentation. Prototyping.
Can flexibility help build business habits that stick?
When building a business habit that sticks, is it best to practice at the same time or be flexible. Surprisingly, it’s being flexible. In How to Change, Katy Milkman talks about the research she did that came to this conclusion.
