This week, a nightmare experience reminded me of HP’s old trust the customer policy. Take your customers’ word over your faulty data.
Are you prepared for a cookieless future?
A cookieless future will change the landscape on a lot of online advertising channels. Directly impacting remarketing and making it more difficult to target new customers. Are you ready?
Is your MarTech stack like a Jenga tower?
We’ve all been there. Likely our digital operations grew out of necessity, like a patchwork quilt. We like to think we make choices on implementing MarTech based on best of breed recommendations. But we know decisions are often been based on our budgets or time.
Do your AI products meet your expectations?
The challenge is make sure that the AI product they are developing is solving a real-world business problem in need of AI. Not just because the tech team thinks it’s a cool thing to do.
How visible is the performance metric you are measured by?
If we gave our performance metric some real estate on our most prominent dashboards, then it could tell a different data story. It counter balances other things on the dashboard that change more.
Are you prepared for whatever comes next?
Preparation is different from planning. Planning denotes that you map out a path you will execute. Being prepared enables you to execute the path that opens up to you.
