My wish for you at the start of this year is that you achieve growth and prosperity in 2021! Most importantly, that you grow the way you want to grow. With intention. The word I replace the word resolution with.
2021 Kickstart – Well, I wouldn’t start from here
There’s an old Irish joke that a tourist stopped a farmer in the west of Ireland and asked for directions to Dublin. And the farmer answered – well, I wouldn’t start from here. It even made it’s way into The Quiet Man. Often mis-understood as silliness, it’s full of wisdom. At times, there is a […]
What is your favorite metric to predict future business?
What is the metric that you can measure today that helps predict future business? Does it have a prominent place on your marketing dashboards?
exponential curve: gradually, then suddenly.
Exponential curve follow Ernest Hemingway’s quote of gradually then suddenly, whether to disaster or success. We just don’t always see it until it suddenly peaks.
How do you get good qualitative data from customers?
There isn’t a pat answer. Firstly, every company is different. It can depend on the maturity of the company. And on how many existing customers you have buying your established products. The answer can be different for you than it is for me.
Do you use success milestones to segment personas?
If we know what are our customer’s success milestones to design marketing programs that leverage it. And guide them towards achieving them.
