Exponential curve follow Ernest Hemingway’s quote of gradually then suddenly, whether to disaster or success. We just don’t always see it until it suddenly peaks.
How do you get good qualitative data from customers?
There isn’t a pat answer. Firstly, every company is different. It can depend on the maturity of the company. And on how many existing customers you have buying your established products. The answer can be different for you than it is for me.
Do you use success milestones to segment personas?
If we know what are our customer’s success milestones to design marketing programs that leverage it. And guide them towards achieving them.
What marketing resources are you grateful you have?
Probably a different take on gratitude then you have heard this week. What marketing resources go into harvesting your marketing results.
Want less frustration when setting targets, set a range
Setting performance target ranges removes some of the frustration and pressure that comes from striving to hit an absolute target. And can allow for creativity in finding ways to achieve them.
Do you do list pruning of LinkedIn contacts?
As I refine my ICA and shift my market segmentation, I am looking at a list pruning of my LinkedIn contacts to improve post engagement.
