Marketers are ideally positioned to steer digital transformation strategy. Marketing understands why transformation is beneficial for the customer and the business. IT can own how once Marketers clarify the why.
Is tech resistance getting in your way?
Tech resistance can be born when we get bogged down in the craziness of “having to” change. Even though in general we have a growth mindset. Instead of adapting to the situation, we hold onto where we feel most comfortable. Even if that means we can be left behind.
The Forbes 2020 top 50 CMOs transform influence
What I honed in on in this report is the six areas where these CMOs shined. Forbes calls it Resolute Leadership in Transformation times. I believe these are things we can all set as our aspirational goals. And ask ourselves how we can create the opportunity to have influence in these areas in the future.
The secret sauce when setting great marketing strategic objectives
Used effectively in Marketing, OKRs are a great way to align expectations and show success. But sometimes these teams avoid them because they can quite frankly sometimes be hard to set. And we are often lost in a sea of tactical data coming out of execution. It’s hard to take time out of the ongoing “battle” to strategize.
Using data doesn’t stop you talking to customers
we solve the real world problem of satisfying customers by listening to them and responding. In person and in real time. And, we track our performance at that with data.
Do you ever Marie Kondo your Marketing portfolio?
Do you ever remove products, campaigns and channels from your marketing portfolio because they are not longer performing well?
