I wrote a blog post last week that started with a trip down memory lane.
To the 00s when I was a solution architect deploying multi-million user email systems to mobile operations. When having email on the phone was all new.
I reflected on the fact that rarely did we do a fresh new install. What we more often did was replace a system their tech people had architected by bandaging things together. A system often stretched to the seams by the time we arrived to replace it with high end comprehensive platform solution.
In the post I advocate that SMEs today be more like these wild-west service providers with their MarTech.
That you can because so much of MarTech these days in cloud apps and low-code/no-code solutions. That in fact, you have at your disposal, at lower price tiers, a lot of the same systems that Enterprises use. So make use of this power.
I know if you find technology overwhelming you might find this idea is like diving into the deep end without a life jacket.
But for me, the answer to overcoming Tech overwhelm is to change our approach to Tech. To embrace an experimental approach and try things out. Compare and test drive different apps. That will lead you to learning what Tech can do for you. Rather than getting bogged down in how it does it.
Then, like my old service provider clients, when you are ready to scale you will know what will work for you. And make better Tech decisions that help you to scale.
Are you curious? Then check out the blog post. Here’s a glimpse of what you’ll learn:
- How today’s MarTech solutions makes it easier for SMEs to try things out without needing in-house technical expertise
- What to consider when embracing an experimental approach to architecting your own tech solutions. And what that will teach you.
- Examples of how you might leverage different tech solutions by splitting across functionality or customer segments.
I want to share this with you because I strongly believe that overcoming Tech overwhelm is not as impossible as it seems.
>>> Get curious and head over here to read the post.
The more we try things out, the more familiar things get, and the better we get at being our own SME tech solution architects.
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