Reframing a problem statement is a concept in Design Thinking that aims at generating a range of solutions by changing the perspective of how you look at a problem.
Once you come up with a problem statement – or it’s opposite, an aspirational statement – you may still be stuck on determining a solution of how to solve it. Or worse, the problem may not really be a problem worth solving. Mediocre.
Worse our solutions may be mediocre. Or not resonate with the customer.
In my latest blog post I explore the idea of reframing customer problems. I give an example of reframing the problem “customers are unsubscribing at too fast a rate”.
Which transforms it from being frankly a statement of a lagging problem we have with our service to one where we understand fuller what is going on with the customer. A problem statement that you can use explore solutions that have an impact while the customer is still a subscriber.
>>> You can read the blog post here!
When you have a robust problem statement it’s easier to gain validation from the customer that the statement is one that concerns them. That deeper understanding can help you to come up better solutions. A wider range of possibilities.
Food for thought.
What problems do you have that can benefit from reframing before you jump the solution stage?
