Popular advice often says to focus on evoking an emotional response in your buyers. As well, to use urgency.
While, that can engage them initially, it doesn’t always hold them. It doesn’t always make them feel good about the decision to buy.
Especially when it comes to making strategic decisions.
In my latest blog post, I use as an example what I did when making a recent decision.
I had little background information. I know the outcome is going to be good. Though the impact of the outcome is uncertain.
A lot of strategic decisions are like this.
Because I’m highly intuitive I had to rely on my gut. I’ve learnt to compliment that by doing something to evoke the parasympathetic nervous system to get calm. I really own intuitive decisions if I make them while calm.
>>> You can read the blog post here!
When you understand how your customer makes decisions, then you can use that in the customer journey. Personalized by segment.
Give your customers the time, space or conditions to make customer decisions that they like to make them.
Both they and you will be glad you did.