• Skip to main content

valueSTK

  • Home
  • Services
  • Members
  • Resources
    • Blog
    • Newsletter
  • Let’s Talk

Do you know how your customers make strategic decisions?

August 4, 2022 by Lori O'Grady Filed Under: Newsletter

Popular advice often says to focus on evoking an emotional response in your buyers. As well, to use urgency.

While, that can engage them initially, it doesn’t always hold them. It doesn’t always make them feel good about the decision to buy.

Especially when it comes to making strategic decisions.

In my latest blog post, I use as an example what I did when making a recent decision.

I had little background information. I know the outcome is going to be good. Though the impact of the outcome is uncertain.

A lot of strategic decisions are like this.

Because I’m highly intuitive I had to rely on my gut. I’ve learnt to compliment that by doing something to evoke the parasympathetic nervous system to get calm. I really own intuitive decisions if I make them while calm.

>>> You can read the blog post here!

When you understand how your customer makes decisions, then you can use that in the customer journey. Personalized by segment.

Give your customers the time, space or conditions to make customer decisions that they like to make them.

Both they and you will be glad you did.

Get your free guide to the top KPIs marketers track to show success on the customer journey.

Sign up to our mailing list and we'll send you the free guide "Key Metrics by Journey Stage". Tracking KPI by a journey stage gives you insight into actions that achieve business results. For the benefit of both the customer and your business.

valueSTK © 2022 Privacy Policy Terms of Use