As we close out the year, I want to express my gratitude to you for being on my list and reading my newsletter in 2023. I hope you found value in it.
It’s been a year of change for my consulting practice. A refinement rather than a pivot. A change in messaging.
I started the year describing what I did as digital transformation of customer operations. I now more concisely call that revenue operations. RevOps for short.
A subtle change really. Because the outcomes for my clients remain the same. I work with clients to develop a strategic approach that centralizes sales, marketing, and customer service operations to provide a consistent experience across the customer lifecycle.
What changes is a stronger focus on client’s achieving their business objectives. Through strategies, tactics and targets that support business growth.
I wrote a little less this year. I used ChatGPT for research to flush out my ideation. Experimenting with my writing. Working on optimizing my own content development. Regularly using the newsletter to share that month’s blog post.
I appreciate that you journeyed with me.
Let’s look back on 5 newsletters that readers enjoyed the most. (2 of these referred to a blog post. For those I provide the direct link to the article.)
May 25 – Do all early adopters turn into advocates?
I asked ChatGPT if early adopters are advocates. It said no, but meant maybe. It depends on the overall experience they have with your product or service.
Sep 21 – 4 Secrets to great OKRs
Consider these 4 secret strategies to setting great OKRS. They are easy to implement. Small tweaks that go a long way towards your goals.
Jan 25 – Create digital experiences that benefit customers and employees (blog post)
The benefit of a total experience strategy, not just looking at the individual pieces of customer, user, and employee experiences, is that you build stronger robust digital experiences.
Dec 20 – How much story is too much story?
Yes, use storytelling in your pitches, with guidelines. The story needs to be concise, clear and relevant. Not overwhelm or distract from the overall message.
Mar 15 – Exploring strategies to scale your business (blog post)
Scaling your business is an integral part of growth and success. To ensure your company progresses, you must actively explore strategies to expand into new markets, diversify product offerings, increase operations efficiency, and partner with other businesses.
Once again, thank you for reading my newsletter in 2023. Wishing you success in 2024 in all your endeavors!
