Being at the front of the funnel can feel like you are on the frontier.
When other people talk about setting stretch goals, you laugh because you know you and your team stretch everyday. And when people suggest the benefits of tracking results, you think I measure everything already.
And yet, what if I showed you that using OKRs wasn’t really new. That it’s really a “yes, and”. That it’s just a way to marshal your resources together and focus you on the path you want to take.
That instead of being overwhelming it can help you get really clear on what is going to give you traction.
I think marketing is the ideal place to start an initiative of using OKRs. Because we stretch and we measure already.
And when we can have too many goals and too many expectations put on us, then getting clear on the 1 to 3 things that are our priorities can make a world of difference.
It can change the conversation from what you have been doing to where you are going. Marketing is about investing in the future, reaching new people, finding innovative ways to get there. OKRs can demonstrate to everyone that you are doing just that. Including you!
In my latest blog post, I take a deeper look at how marketing teams can use OKRs.
Here’s a glimpse of what you’ll learn:
- Why marketing struggles to set OKRs and how to know when to separate them from daily business analytics
- How to set objectives for Marketing and transform a KPI into a Key Result.
- How marketing teams use OKRs to communicate with executives and align with other teams
I want you to have this information because I think it’s a great tool for marketers
>>> Grab a pen and paper. Then head over here to read my latest post and jot down your insights.
Here’s to continued traction on our goals!
