Great thought leadership is aligned to the vision of the company. It should be of value but not give away the whole shop for free. It should entice people to hear more about what you have to offer. Be forward looking and inspiring. And yes, thoughtful.
Something I’ve been chewing on. I’ve always written as an “also” part of my work. I’ve learnt to write different ways depending on the audience and why I am talking to them. A technical how-to, a proposal, an executive brief… Blog and social snippets, where I’m editorial and conversational.
This past year I decided to wake this up in a more deliberate way. But go out to my audience, rather than try to draw a following to my site. I’ve posted regularly on LinkedIn. I have plans to contribute to Medium.
My good friend and branding strategist Alina Kelly recommended I still should have all my work in one place that I own. As a sort of repository of my body of work that I can refer people to.
For me, that’s my blog site. Which led me needing to do updates of my WordPress site. I searched and found great information and advice freely available. I’ve been making changes.
Hmmm. What I found was not thought leadership. It presented a good juxtaposition to what I want to do.
I think great thought leadership is aligned to the vision of the company. It should be of value but not give away the whole shop for free. It should entice people to hear more about what you have to offer. Be forward looking and inspiring.
And yes, thoughtful.
