Providing options for a personalized onboarding path is important. But you won’t know what’s the best path unless you first listen to what they need. Often you aren’t able to listen until you first ask.
How can personalization benefit customer experience?
Next time, you encounter a vendor that provides you exactly with what you need when you need it. Don’t’ think it’s magic. It was probably personalization.
What still puzzles you about your customer?
A discovery interview seeks a wider view of the customer. Sometimes beyond the boundaries of our business. What are their problems. Their aspirations. It shapes our customer personas.
Do you meet your customers where they are?
What if the entry point of your customer’s journey is not where you think it should be? Do you meet your customers where they are instead?
How do you know your best ideas are the best?
Marketers are creative. So, generating ideas is the easy part. Knowing they are your best ideas requires exploration and evaluation
Do you tackle customer journey improvements as a disciplined practice?
When you approach customer journey improvements as an ongoing practice, you increase customer experience at every touchpoint.
