The 80/20 rule tells us to focus on our top customer tier. Yet the 20/80 can be our bread and butter. Automation helps to nurture them too.
How can low-code solutions enhance your marketing efforts
Are you benefiting as much as we can from low-code / no-code solutions. Some key use cases where Marketers can take advantage of low-code / no-code are: Extending digital experiences. Experimentation. Prototyping.
Can flexibility help build business habits that stick?
When building a business habit that sticks, is it best to practice at the same time or be flexible. Surprisingly, it’s being flexible. In How to Change, Katy Milkman talks about the research she did that came to this conclusion.
Focusing on customer problems is not enough
Everyone says to identify customer problems. I look deeper for the jobs to be done. It opens up solution spaces. And we focus forward on outcomes.
How do you consistently build customer expectation?
I am a big believer in just showing up. On a consistent basis. It builds customer expectation. It creates a relationship. And builds trust.
What business foundations help you to stretch?
Certainly, you want to focus on the stretch. Your growth in terms of number of customers and revenue. Yet, we sometimes forget about the business foundations that get us there. Brand. Your understanding of your customer segments. The use of marketing technologies that result in efficiencies and scale.
