What ways do we communicate with our customers where if we did it with a smile it would change the interaction for the better? Now that we are living more and more in a virtual world and seeing people less and less, remembering to still smile goes a long way.
Here’s what’s going through your brain when you see another piece of content…
I’m drowning in a firehose of great online content. And while it was probably always there, it seems that the pandemic just turned up the volume. Everyone has been creating and turning out more and more stuff. (Myself included.) I guess it was there all along. Maybe we are just noticing it more.
What is your biggest challenge serving customers now?
Reflect on whether there is an overlooked segment you might not be servicing right now. Do your different customers, employees and partners need a unique response?
Happy Canada Day or July 4th or both!
In marketing, we sometimes try to describe our customers in terms of surface demographics. We can understand them better and deeper by their behaviours. Including how they celebrate holidays!
How much time do you spend on innovation?
The answer is a barometer of how resilient a company is to disruption, uncertainty, and failure. The question speaks directly to how much leadership support there is for innovation in a company.
Want less overwhelm and more focus? Use OKRs…
Marketing OKRs bring less overwhelm because they help you get really clear on what is going to give you traction.
