I recommend giving this Salesforce report on marketing trends. Interestingly, both the top challenges and the top priorities include the same things! Innovating. Engaging with customers in real time.
If I am saying YES, what constraints must I say NO to first
Embracing constraints, such as time, resources, and boundaries, as a guardrail can be useful. Making a shortlist first and then selecting from the shortlist. Or deliberately first deciding what we will say NO to.
Where a smeye goes a long way 😊
What ways do we communicate with our customers where if we did it with a smile it would change the interaction for the better? Now that we are living more and more in a virtual world and seeing people less and less, remembering to still smile goes a long way.
Here’s what’s going through your brain when you see another piece of content…
I’m drowning in a firehose of great online content. And while it was probably always there, it seems that the pandemic just turned up the volume. Everyone has been creating and turning out more and more stuff. (Myself included.) I guess it was there all along. Maybe we are just noticing it more.
What is your biggest challenge serving customers now?
Reflect on whether there is an overlooked segment you might not be servicing right now. Do your different customers, employees and partners need a unique response?
Happy Canada Day or July 4th or both!
In marketing, we sometimes try to describe our customers in terms of surface demographics. We can understand them better and deeper by their behaviours. Including how they celebrate holidays!
