The answer is a barometer of how resilient a company is to disruption, uncertainty, and failure. The question speaks directly to how much leadership support there is for innovation in a company.
Want less overwhelm and more focus? Use OKRs…
Marketing OKRs bring less overwhelm because they help you get really clear on what is going to give you traction.
Recalculating! Can we navigate Q3 better than Q2?
It’s time to do things differently. Even in our marketing. It is time to dust off our plans and revisit our whys and hows. Time to reset our goals for the future.
Is Sales Velocity a good marketing performance metric
Sales Velocity is a great metric. Sales teams use as a revenue performance metric. Marketing look at when strategizing campaigns.