Offering personalized onboarding as a service is a great way to make sure that your new customers experience the value of your products and services. Using Searchie helps you do it in a way that fits their needs and tailors to how they learn.
Early in January an influencer of mine, Amy Porterfield, suggested a marketing webinar by Stu McLaren on the top 5 trends for the online learning industry in 2022.
This introduced me to Searchie.
I attended the webinar. After that, like the course junkie I am, I signed up for the webinar’s offer, the Plan It Build It course.
A bit of serendipity tilted my decision. Earlier that day, I was working on my 2021 retrospective review. During which, I was trying to remember the name of someone that a different influencer interviewed in a LinkedIn live. The session was at a busy time for me. I remembered the person’s face and the message that impressed. But I forgot the name. I ended up scrolling through my influencer’s LinkedIn post feed until I found the session. I know maybe not the best use of my time. But not remembering was an irritating itch that needed scratching to stop it being a distraction.
And low and behold. That’s the basic example of the benefit of using Searchie for a content library of video and audio you publish on social. You know the stuff that generally scrolls away to only be found again by your biggest fans.
Content uploaded to Searchie is transcribed and becomes searchable by your member audiences. As a result, if that LinkedIn live session was accessible as part of a membership on Searchie, I would have found that video faster. And then just relaxed into my re-watch of a great session.
I’m so impressed I’m going to create an offer around it
Fast forward 3 months, and I have become a big fan of Searchie. Firstly, in Q1 I explored learnt about Searchie. In Q2, I plan to release my own membership hub. And promote my Searchie affiliate link with an introductory offer of my consulting services.
One thing that I learned from Plan It Build It is an appreciation of the power of Searchie that goes beyond the basic use case that I’ve outlined above.
“It” can be a wide range of digital products. A membership site, a digital course, podcasts, workshops, challenges, product releases, live summits, a knowledge base, or academy to name a few. “It” can be offered by all kinds of people and businesses. Content creators, coaches, consultants, SaaS product companies. Actually, anyone who makes a product or service that they delivery online.
The use of playlists, audience segmentation and multiple hubs means that you have a lot of power to present your content in a variety of different digital products.
The power of Searchie is that you can offer a unique personalized experience for your users.
Something that supports my company vision of helping brands increase recurring revenues through personalized customer experience. So, it’s a great fit for me to offer my affiliate link as part of an introductory offer focused on online businesses seeking to improve their onboarding experience. Or who offer a digital academy alongside their online products and services.
How to use Searchie for personalized onboarding
You can use Searchie to offer a personalized onboarding experience by:
- Providing a learning membership hub for your digital customers
- Tailoring playlists that provide a personalized onboarding and learning experience when customers purchase any of your other online products and services.
- Segmenting users based on the unique personas. Ones aligned with your current sales processes. Provisioning them to access the appropriate playlists.
Offering personalized onboarding as a service is a great way to make sure that your new customers experience the value of your products and services. And do it in a way that fits their needs and tailors to how they learn.
Incidentally… two of those top 5 trends in 2022 for online learning were personalization and onboarding. Personalizing unique experiences for audience segments. Something easily done with Searchie playlists and tagged content. With great onboarding, providing a way to encourage your users to engage early and experience quick wins.
A serendipity as I believe that combined its a winning way to start people on the road to becoming raving fans of your company!
Stay tuned for more information on my offer in Q2. If you can’t wait, have a quick peek using my Searchie affiliate link now!
