Google Analytics (GA) is a powerful tool used to understand trends in behavior of visitors to your website. It helps with understanding whether customers are being pulled in to view further pages (bounce rate), whether the call-to-action on landing pages is effective (goals and funnels) as well as the success of your various marketing campaigns […]
Using Google Analytics Conversion to Track Business Goals
The online metric that business owners are most interested in is whether or not their digital touch points (both web sites & apps) are resulting in sales and/or new customer acquisition. While traffic counts, source identification and behaviour metrics inform on fine tuning towards these goals, any executive reporting needs to consider a rolled up result as to whether the effort expanded impacted the business commercial goals.