If you let your customer journey guide you in terms of data collection, your customer experience and your staff workflow benefit. And so to for the insights from your analytics.
How do you differentiate your brand from the competition
To differentiate is a game of inches. Working on one or two of Daniel Burrus’ 7 failures of business growth can pull you ahead. Which one is your Achilles heel? Which ones do you do well?
What moves the needle, improvement or core practice?
Improving customer experience helps your core marketing practices. And vice versa. The two approaches work in tandem. Yes, it’s a priority to identify your customer issues. You also need to focus on your core practices.
Ask for business. Follow up with a survey.
We need to ask for business. You can always work on your delivery. Or your timing. As best practice follow up with a survey for more information.
How to extend your MarTech mix by using freemium services
All too often people chain their business to MarTech choices that don’t fit. Using freemium services allows us to extend and experiment.
Do your customer surveys balance affirmation and discovery?
Customer Surveys are a great tool to validate your assumptions. Yet, you also need to be open to your assumptions not being validated. You need to balance affirmation and discovery
