Hear about our new download: The Key Metrics by Journey Stage is a guide to the metrics tracked by marketers for each customer journey stage.
Is one tool for all dashboards realistic?
The ideal would be to have one dashboard tool where everything rolls up into it to have a consolidated view or views. I know that most people don’t. And for good reasons
Pulling back the curtain on marketing data wizardry
Marketers need to know enough about data science to be able to direct the technical team. And to be able to discern at what point you step back and let the technical team do their thing. In the end it’s a collaboration.
The keys to collecting better Customer Satisfaction data
Better Customer Satisfaction data happens when itBut it doesn’t have to be that hard if we underpin it to our objectives. If we understand why we want to gather it. Then we can focus on a point in time and how that supports what we are trying to achieve.
Salesforce State of Marketing is spot on again this year!
I recommend giving this Salesforce report on marketing trends. Interestingly, both the top challenges and the top priorities include the same things! Innovating. Engaging with customers in real time.
If I am saying YES, what constraints must I say NO to first
Embracing constraints, such as time, resources, and boundaries, as a guardrail can be useful. Making a shortlist first and then selecting from the shortlist. Or deliberately first deciding what we will say NO to.
