Used effectively in Marketing, OKRs are a great way to align expectations and show success. But sometimes these teams avoid them because they can quite frankly sometimes be hard to set. And we are often lost in a sea of tactical data coming out of execution. It’s hard to take time out of the ongoing “battle” to strategize.
Using data doesn’t stop you talking to customers
we solve the real world problem of satisfying customers by listening to them and responding. In person and in real time. And, we track our performance at that with data.
Do you ever Marie Kondo your Marketing portfolio?
Do you ever remove products, campaigns and channels from your marketing portfolio because they are not longer performing well?
Early access to: Key Metrics by Journey Stage
Hear about our new download: The Key Metrics by Journey Stage is a guide to the metrics tracked by marketers for each customer journey stage.
Is one tool for all dashboards realistic?
The ideal would be to have one dashboard tool where everything rolls up into it to have a consolidated view or views. I know that most people don’t. And for good reasons
Pulling back the curtain on marketing data wizardry
Marketers need to know enough about data science to be able to direct the technical team. And to be able to discern at what point you step back and let the technical team do their thing. In the end it’s a collaboration.
