A company’s marketing digital transformation project benefits when Marketing is the internal client. As the voice of the customer, Marketers understand why we want to transform what we do and can make sure it is realized.
A funny thing happened on the way to Collision?
Are we complicating ourselves? Do we use Tech for things that need a simpler response? On the way to Collision I ran into to someone other people while we were getting off the Subway. They invited me to share an Uber. I declined and jumped on the bus that arrived. Leaving them on the curbside waiting for their Uber.
Salesforce Lightning Experience unveiled – I like it! I know I’m going to love using it!
Last night Salesforce held a global online event where they introduced Salesforce Lightening Experience, a major redesign of the user interface on Salesforce that will be available for Sales Cloud in Fall 2015. I attended a “viewing party” with the Kitchener User Group – 1 of the 100+ such groups around the world that broadcast […]
Business to Everyone – Offering an online solution as a business-ready consumable
The traditional B2B Customer is changing. The distinction between business user and consumer itself is blending. With an increasing mobile workforce who use smart phones and tablets as well as the practice of Bring-Your-Own-Device, products and services now exist where the user decides whether it’s used for business or personal use, and floats between the two. This customer wants the splash and accessibility that has traditionally been the realm of B2C, while retaining the professionalism and reliability of a B2B offering.
Treat your Customer’s Information as Treasure
My birthday is the 5th day of some month. So I was surprised and took notice when LinkedIn included in an announcement email to congratulate me on my birthday this month. I didn’t remember giving them my birthday, but I’ve had the account so long I thought maybe I gave it as account verification information. I presumed it was the usual headache that can arise out of the fact that the US represents dates as month/day and the UK/CAN represents dates as day/month.
Rich Snippets – is your site utilizing this feature of SEO best practices?
Rich Snippets are Search Engine Results that present highlighted information about the site in a format that is reflective of the type of site it is. As examples, a search result for a product site would include the product price and brand, an event result would include dates and ticket prices, and an about page result might contain addresses and contact information. We’ve all seen these lately when we’ve been searching on Google, Bing and Yahoo.
