The way to do this is to cycle through the process of trying things, take measurements considering a defined success criteria, improve based on insights and try again. It’s also appropriate to abandon a campaign that hasn’t shown enough return on investment over time.
Do you use the Twitter List feature?
Lists generate their own separate timeline of the Tweets of the people on the list. Lists can be set as private or public. You can subscribe to other users’ public lists. Members on your lists can be both accounts that your follow or not. A list has its own URL that can be referenced as a link elsewhere. You can use a Twitter list in an embedded Tweet widget on your website.
Miley Cyrus – Social Media Genius or 2013 Pop Star
Are Miley Cyrus and her team real geniuses at Social Media promotion or is she just a product of her times. At 21 and having spent a large part of her life in the spotlight, to me it seems a healthy response to use that spotlight to her advantage rather than become a victim of it. Miley is definitely not the first Pop artist to use negative publicity or unusual behaviour as a meaning of garnering attention.
Authorize subscriber Social networks in your online site or app
An important though optional feature for your website or mobile app is providing your users a method to authenticate using social networks and/or to authorize you to have access to their information or social features. Facebook, Google+, Twitter, LinkedIn and others offer methods, often using an open protocol such as OAuth , for developers to implement user authorized access to their platform. There are a number of advantages for providing this, as well as a few things to consider.
Finding unusual uses for online services – Using Twitter to take notes
While attending the Salesforce.com Customer Company Tour in Toronto this week, I used twitter to take notes on my iPad during the next conference I attended, it would serve a dual purpose, of sharing the event with my followers as well as providing a medium for taking notes. Leave a comment to share any novel uses you do with online tools and services?
Creating Social Marketing Viral Tipping Points
Malcolm Gladwell’s The Tipping Point was originally released in 2000 – long before the proliferation of “social” – which to me places it in the category of early innovator of concepts in social marketing. How do we to translate the concepts discussed in the book into useful insights for social marketing today?
