A key business performance metric for startups to track is the months of available cash in the bank. Whether that cash has come out of the pockets of the founders, borrowings or seed funding doesn’t really matter, a key metric for your regular financial report is how the company is using this money and when the money might run out.
Social Marketing – Competing for Attention in a Noisy World
The way to do this is to cycle through the process of trying things, take measurements considering a defined success criteria, improve based on insights and try again. It’s also appropriate to abandon a campaign that hasn’t shown enough return on investment over time.
Using Google Analytics Conversion to Track Business Goals
The online metric that business owners are most interested in is whether or not their digital touch points (both web sites & apps) are resulting in sales and/or new customer acquisition. While traffic counts, source identification and behaviour metrics inform on fine tuning towards these goals, any executive reporting needs to consider a rolled up result as to whether the effort expanded impacted the business commercial goals.
Miley Cyrus – Social Media Genius or 2013 Pop Star
Are Miley Cyrus and her team real geniuses at Social Media promotion or is she just a product of her times. At 21 and having spent a large part of her life in the spotlight, to me it seems a healthy response to use that spotlight to her advantage rather than become a victim of it. Miley is definitely not the first Pop artist to use negative publicity or unusual behaviour as a meaning of garnering attention.
Creating Social Marketing Viral Tipping Points
Malcolm Gladwell’s The Tipping Point was originally released in 2000 – long before the proliferation of “social” – which to me places it in the category of early innovator of concepts in social marketing. How do we to translate the concepts discussed in the book into useful insights for social marketing today?
Online Metrics, More than just a Like
Congratulations to Facebook on your 9 year anniversary this week. Thank you as well, for bringing us the Like. Which leads me into today’s topic on the kinds of metrics that may be useful to measure the success of our online and social marketing efforts.
