I’ve been doing customer discovery interviews of Founders that start off with some demographic questions to place some context around the discovery questions that are the meat of the interview. It’s been interesting to hear the answer the Founder gives. Because it’s usually phrased in one of two ways: self-reflective in language that talks about the function of the company; or in customer-centric language that describes the market that the customer sits in.
Business to Everyone – Offering an online solution as a business-ready consumable
The traditional B2B Customer is changing. The distinction between business user and consumer itself is blending. With an increasing mobile workforce who use smart phones and tablets as well as the practice of Bring-Your-Own-Device, products and services now exist where the user decides whether it’s used for business or personal use, and floats between the two. This customer wants the splash and accessibility that has traditionally been the realm of B2C, while retaining the professionalism and reliability of a B2B offering.
Bootstrapping is when Customers fund growth of the company, not Founders
When most people speak about a Startup’s funding approach as “bootstrapping”, they often are referring to the Founders putting some time and capital into the company. This is actually an incorrect use of the term in Startup “speak”, as that Founder input is still an investment. And though it’s usual that Founders put some cash into their companies or minimally defer taking anything out, it’s still actually investment. Just not an external investment. It is a type of Seed Funding.
Why a Founder Needs to Cast a Team
Building a startup team based on skills is a lot like the casting activity in the film industry. Those responsible for casting a movie will look at the character in the plot, and try to find actors that they know have the ability to play the role. Though there is also a secondary look at how these actors look together on film, their onscreen chemistry. So the casting activity is actually a casting of the ensemble, not just the individual actors.
To Track or Not to Track – What to do with site visitors that may skew your Google Analytics metrics
Google Analytics (GA) is a powerful tool used to understand trends in behavior of visitors to your website. It helps with understanding whether customers are being pulled in to view further pages (bounce rate), whether the call-to-action on landing pages is effective (goals and funnels) as well as the success of your various marketing campaigns […]
When should you “unbundle” a product or service?
How do you identify when a piece of a product or an individual service may be something that can actually stand on its own, and may actually perform better if it was unbundled from the whole?
