You’ve succeeded in the hard work of getting them to come to your site, why throw this away. To decrease the bounce rate and increase conversions on your site, you want to use social to bring people to your website, not to use social on your websites to draw people away.
Key Questions to ask your digital design/development house to see if they can really deliver
The new way of working is to use a lean process of continuous improvement, where you test what works or doesn’t work, modify and adapt based on the results. This can change the engagement that you have with the digital design/development house that you are working with to provide your web site and apps.