When we use storytelling in our marketing efforts, making the customer the hero of our stories, then we can build community and be remembered.
Alchemy – The Perfect Storm
The premier entry in my blog came about as a perfect storm of ideas inspired by listening to 3 of the speakers at Tedx Toronto. Jon Dwyer (CEO Flax Energy), Susur Lee’s (Owner / Chef LEE & Bent) and Barbara Arrowsmith Young (Director Arrowsmith Program).
I don’t think the intention of these speakers was to present that Alchemy often comes from necessity – or a storm raging at the door. Maybe it’s just what my own current perspective wanted to hear. Though its food for thought that our own perfect storms tend to propel us towards innovation. And wouldn’t it wonderful if we could find a way to harness this ability to create before the storm occurs.
