Which team leads the sales enablement process in your company is a strategic decision. It’s often influenced by the company’s size, maturity, and business objectives. It also depends on customer needs, the sales process complexity, and the culture of the company.
Layer automation, AI and human touch to optimize revenue operations
The layering of automation, AI and human touch can be a powerful tool to optimize revenue operations. It isn’t an either-or response to use one tactic or the other. It’s about deciding a mix that is best for your business uses.
Are your marketing and sales teams allies or frenemies?
Effective leadership, clear communication, shared objectives, and a commitment to the organization’s success are key to ensuring that marketing and sales teams operate as allies rather than frenemies.
Strive for consent from your team in the face of resistance to digital change
A consent discussion is a powerful tool to address a resistance to digital change that your team may experience. Consent aims at resolving objections, rather than seeking compromised agreement. Clearing a path forward for everyone to follow.
Why your business culture needs a dash of hope
By fostering a culture of hope, leaders can inspire their employees, drive positive change, and encourage resilience and innovation. Cultivating hope helps support a vison that an uncertain future can be a positive successful one.
Does your scale up need a CCO?
The CCO role benefits any scale up company with customer centricity as a key value. With many positive impacts on business outcomes as well.
