Marketing contribution is often overlooked when marketing is thought of as a cost center. It takes time and effort to demonstrate the real contribution to profits.
Do you track Customer Lifetime Value? What do you do with the info?
Customer Lifetime Value helps us understand a typical customer journey. Watching trends, or deviations from trend, can highlight points in time to improve engagement. Improving the value we both give and gain.
Autumn’s lessons. Track your efforts, celebrate your harvest.
In the pre-industrial days when people were more in tuned to agricultural practices where you could literally see the fruits of your efforts better. Farmers focused on all the tasks that needed to get done to insure a great harvest. In the end, it wasn’t doing these tasks that they celebrated. They celebrated with feasts where they shared and consumed all the great foods produced.
Are your business goals outcomes or objectives, or both?
Measure both, even though you are looking for different things and do it different ways. We use metrics and KPIs to measure the performance of outcomes. We often track and evaluate how we execute on objectives.
Can you recognize the difference between an action and an outcome?
We get muddled at times over actions and outcomes. It can happen because often both are activities and we get caught up in cause and effect. We want to focus on the outcome. When our focus is better spent on the actions we take that provide the outcomes they enable.
So what is a Metric anyway? And why does it matter to Sales?
We are probably the most tracked and measured people that ever walked the planet. And if you listen to the internet-of-things people, it’s actually only going to explode from here on it. Yet, awash in a sea of data are we really tuned into what this does for us. Now don’t get me wrong. I’m […]
