When a product is new and innovative, there are things customers live with because gains outweigh pains. But is there a future retention risk?
When we chart intermediate conversion steps through the end to end revenue cycle, we can see trends that help us with improving the overall sales process. Regardless of stage or team that is interacting with the prospect.
Customer Lifetime Value helps us understand a typical customer journey. Watching trends, or deviations from trend, can highlight points in time to improve engagement. Improving the value we both give and gain.
30 years ago today I was a young developer on an engineering team. Though in no way close to the trauma experienced by those involved in the massacre of 14 women and injury of 14 more people at École Polytechnique in Montreal…. I do remember the disbelief and horror at the thought that someone would purposely target women just because they were engineering students. It was a shock at the time to everyone. A loss of innocence.
I know people put a lot of energy into trying to create viral moments. And for some it does work – Gangnam Style. But maybe the approach that works better is to put a lot of good stuff out there, see what sticks. Then capitalize on that.
Being a strategic thinker, I’ve always loved the story that described the difference between leadership and management by using a metaphor of a team fighting their way through the jungle. Where the manager uses tactics to enable the team and the leader uses strategy to set the direction. In truth you need both.
The enhanced cameras on the latest releases of smart phones is continuous improvement. Having a patient use that phone camera to take a picture of a rash and send it to their doctor is continuous innovation.
Are we complicating ourselves? Do we use Tech for things that need a simpler response? On the way to Collision I ran into to someone other people while we were getting off the Subway. They invited me to share an Uber. I declined and jumped on the bus that arrived. Leaving them on the curbside waiting for their Uber.