Should you offer your learning platform as a free service? I believe the answer is a very big IT DEPENDS. Often on your business model. On your products. On your revenue tiers.
The case for using freemium MarTech
Freemium MarTech can really be of benefit in our businesses. It allows us to flex and try things out without a huge investment. Once we consider a few rules of thumb.
Customer Satisfaction data gathering rules of thumb
Customer satisfaction is a key indicator of the health of your business. Both an early warning system and a validation of your efforts. It can be a key guidepost all along the customer journey and demonstrate the impact that your marketing efforts are having on your business objectives.
Salesforce Lightning Experience unveiled – I like it! I know I’m going to love using it!
Last night Salesforce held a global online event where they introduced Salesforce Lightening Experience, a major redesign of the user interface on Salesforce that will be available for Sales Cloud in Fall 2015. I attended a “viewing party” with the Kitchener User Group – 1 of the 100+ such groups around the world that broadcast […]
MailChimp for Salesforce – Generate Leads from subscriptions to your newsletters
MailChimp for Salesforce is an App created by MailChimp and available for free in the Salesforce.com AppExchange. I recently installed the App in my Salesforce account in order to sync subscribers of our weekly into Salesforce Leads and contacts. I’ve been so impressed with this integration that I decided to focus this week’s blog post […]
Finding unusual uses for online services – Using Twitter to take notes
While attending the Salesforce.com Customer Company Tour in Toronto this week, I used twitter to take notes on my iPad during the next conference I attended, it would serve a dual purpose, of sharing the event with my followers as well as providing a medium for taking notes. Leave a comment to share any novel uses you do with online tools and services?
