Malcolm Gladwell’s The Tipping Point was originally released in 2000 – long before the proliferation of “social” – which to me places it in the category of early innovator of concepts in social marketing. How do we to translate the concepts discussed in the book into useful insights for social marketing today?
Providing C-Suite reports that demonstrate the value of online/mobile marketing
The executives in any company are interested in whether the online/mobile efforts are translating into profitable revenue for the company. What should Marketing teams consider when providing senior management with the right information to prove the value of your efforts?
Storytelling as Marketing Tool
When we use storytelling in our marketing efforts, making the customer the hero of our stories, then we can build community and be remembered.
