What I think will really happen when we move away from less structured organizational styles is that this will breed new ways of thinking and interacting in the workplace. Companies will evolve a style and leadership that focuses on performance and satisfaction for all its constituents – management, employees and customers alike. It will be as unique as their constituents are.
Executive Reporting – Be Brief, Clear and Complete
To create a good executive status report, be brief, present the facts clearly and make sure your summary covers all areas that need to be addressed.
What is Innovation anyway
Innovation is a new or better way of doing valued things.
Innovation occurs when an idea, project or new invention is adopted by users at scale.
Opting-In: Self-segmenting e-mail lists work
Expressed consent means that the prospect or customer has to take a specific record-able action to indicate their agreement to receive mails. Which means going forward business forms (online or paper) need to by default have that little box asking if you agree to receive emails left unclicked, allowing people to do business with us to click them.
Make Your Customer the Hero of the Story
I was having a conversation recently with another Founder about how to perform superior customer engagement in a B2B environment. What slipped off my tongue without really thinking a great deal about it was that a key way to build a strong relationship with your customer and get repeat business is to make your customer look good in their own organization. (I added, it’s probably something you want to do for your boss too, but that’s for another conversation)
Use Social to Bring People to your Site (Not to Send Them Away)
You’ve succeeded in the hard work of getting them to come to your site, why throw this away. To decrease the bounce rate and increase conversions on your site, you want to use social to bring people to your website, not to use social on your websites to draw people away.
