My birthday is the 5th day of some month. So I was surprised and took notice when LinkedIn included in an announcement email to congratulate me on my birthday this month. I didn’t remember giving them my birthday, but I’ve had the account so long I thought maybe I gave it as account verification information. I presumed it was the usual headache that can arise out of the fact that the US represents dates as month/day and the UK/CAN represents dates as day/month.
Who else would benefit from this conversation?
This week I attended the TPMA (Toronto Product Management Association) monthly meeting: Are Your Sales Teams Truly Enabled to Sell Your Product? The speaker this month was Nicki Weiss, founder of sales effectiveness consulting company Saleswise. At the end of the meeting, Nicki left us with a challenge. Explaining that the most effective business relationships are actually triads, she challenged us to look at ways to include an additional person when we set up one-to-one business meetings.
True Innovators welcome competition
The concept was put forward simply. When what you are developing is so innovative that you are developing something not previously envisioned, having other players do something similar helps build credibility for your product. If you are the only one exposing a novel idea or product, then people may not listen. If there is more than one voice promoting new concepts, then the market may be more willing to embrace and adopt the new ideas.
Improve your customer’s experience by avoiding these easy mistakes
I had a huge problem this winter with the heating in my condominium apartment. It was made all the more unbearable because my engagement with the people who were responsible to fix it was way below par. I usually try to write a post that reflects positively on what to do – this prompted me to write a few basics on what you shouldn’t do.
Why women in technology should mentor men as well as other women
There are a number of things that have come together recently to inspire me to write this personal leadership post. I think that it is important for strong woman in leadership roles to act as mentor to boys as well as girls. This is an AND statement, not a BUT statement. I really do believe in the work that women these days are doing to encourage girls to enter into the technology field and for woman to embrace technology leadership roles. I believe in ADDITION to that it’s important for us to do things to change the mindset of young men so that they accept us in these positions in order to prepare them for the future date when they are business owners, hiring managers, customers and staff.
Social Marketing – Competing for Attention in a Noisy World
The way to do this is to cycle through the process of trying things, take measurements considering a defined success criteria, improve based on insights and try again. It’s also appropriate to abandon a campaign that hasn’t shown enough return on investment over time.
