Excellent customer experience grows by improving every touchpoint over time. Even if some touchpoints are bigger than others. Know your strengths. Listen to your customer. Act on insights. Like all great disciplines, improvement comes with consistent practice.
Learn from watching a market in disruption
The streaming market is ripe for disruption. Can you learn from how the big companies are responding? Are there lessons you can apply in your business?
Tie your measurement plan to the customer journey
Creating a measurement plan tied to the customer journey improves customer experience and staff workflow. And better analytics insights!
The case for using freemium MarTech
Freemium MarTech can really be of benefit in our businesses. It allows us to flex and try things out without a huge investment. Once we consider a few rules of thumb.
How not to fail at innovation execution
To be successful at innovating focus on practices. While fostering creative ideas is important, how you innovate is a stronger guarantee of success. Look beyond the product. Consider innovating business models, markets and how you do work internally.
How to engage customers in an anxious world
The pandemic has turned usually calm people into anxious customers. Understanding how they respond in the face of uncertainty helps us engage more empathetically.
