Outside of your circle of long standing customers it can sometimes be really hard to get solid actionable feedback that can help improve our businesses. Yet, one of the best ways to get quick wins in business is to be able to quickly and proactively respond to constructive feedback before it turns into an escalation that also needs damage repair. It’s also important to not fall into the trap of only listening to the squeaky wheel.
Don’t chase, double down on what is working
The beauty about traction, is that only after you are achieving it that you really can see that you have it. It’s visible from these data points and metrics gathered over a period of time. Before you have the trend, you are sometimes flaying about trying to find it. It’s at this point that you need to really double down.
To Track or Not to Track – What to do with site visitors that may skew your Google Analytics metrics
Google Analytics (GA) is a powerful tool used to understand trends in behavior of visitors to your website. It helps with understanding whether customers are being pulled in to view further pages (bounce rate), whether the call-to-action on landing pages is effective (goals and funnels) as well as the success of your various marketing campaigns […]
Why Burn Rate and Runway are key metrics for Founders
A key business performance metric for startups to track is the months of available cash in the bank. Whether that cash has come out of the pockets of the founders, borrowings or seed funding doesn’t really matter, a key metric for your regular financial report is how the company is using this money and when the money might run out.
Social Marketing – Competing for Attention in a Noisy World
The way to do this is to cycle through the process of trying things, take measurements considering a defined success criteria, improve based on insights and try again. It’s also appropriate to abandon a campaign that hasn’t shown enough return on investment over time.
Wimbledon Insights – IBM and AELTC using big data, social and mobile to enhance fan experience
IBM has been the official technology supplier and consultant to the Wimbledon championships for the last 24 years. For two weeks every summer about 450,000 people attend the tournament as well as an additional 386 million global audience. For IBM, it’s an excellent opportunity to showcase their different products for social, analytics and cloud.
