We are probably the most tracked and measured people that ever walked the planet. And if you listen to the internet-of-things people, it’s actually only going to explode from here on it. Yet, awash in a sea of data are we really tuned into what this does for us. Now don’t get me wrong. I’m […]
Only the people who love us tell us when there’s food on our faces
Outside of your circle of long standing customers it can sometimes be really hard to get solid actionable feedback that can help improve our businesses. Yet, one of the best ways to get quick wins in business is to be able to quickly and proactively respond to constructive feedback before it turns into an escalation that also needs damage repair. It’s also important to not fall into the trap of only listening to the squeaky wheel.
Balancing risk when making decisions from business intelligence trends
I want us to be aware of this natural inclination to look for trends whether they are there or not, when we seek out business insights from our business data. And then use this as a warning to cross-check our conclusions or allow for a margin of error.
Isn’t “10,000 steps walked today” just a Vanity Metric?
When it comes to wearables, Is “10,000 steps walked today” actually just a vanity metric? Will it really make me change my behavior and lose weight? It is all still too bleeding-edge. Like the early days of business analytics, are we still just presenting data to people rather than giving them meaningful metrics that will change behavior.
To Track or Not to Track – What to do with site visitors that may skew your Google Analytics metrics
Google Analytics (GA) is a powerful tool used to understand trends in behavior of visitors to your website. It helps with understanding whether customers are being pulled in to view further pages (bounce rate), whether the call-to-action on landing pages is effective (goals and funnels) as well as the success of your various marketing campaigns […]
Why Burn Rate and Runway are key metrics for Founders
A key business performance metric for startups to track is the months of available cash in the bank. Whether that cash has come out of the pockets of the founders, borrowings or seed funding doesn’t really matter, a key metric for your regular financial report is how the company is using this money and when the money might run out.
