Using an OKR framework has a stronger impact on your business success than the once a year activity of conducting a business plan review. Underpinning the OKRs with the 3 critical principles discussed here ensures your OKR framework is relevant, achievable, and transformative.
Holding the short and the long view
A year in review exercise can help align our short term objectives with our long term vision. A worthy goal for business leaders.
Why is setting OKRs so hard for marketers?
Setting OKRs is challenging for marketers because our goals often rely on outcomes outside of marketing. We need to collaborate with other teams to create objectives. And isolate marketing attribution in creating our key results.
How you use LTV is unique to your business
While we may want to have an easy formulaic answer to how to track LTV, it really depends on your business and your customers. How and why your track it can be unique to your business. So, what do you need to consider when making decisions around it?
Marketing OKRs steer strategy towards the future
Marketing OKRs are a simple and effective way for companies to state and track their goals. We can then plan programs and drive initiatives towards achieving the key results. As a strategy tool, it then can steer where we put our energy. What campaigns we will run. How we spend our budget.
