Buy, Build or Partner is a business decision point where a company determines the best action to take to fill a gap in their market solution. Within this model, a company will develop a solution and core competencies around identified market problems. The build decision is based on the parts of the solution that aligns with their strengths, the buy decision on utilities and add-ons, and partner decision for anything else.
You want your B2B customer teams out of the office
Delivering to B2B customers it’s hard to avoid having a geographically dispersed and remote workforce. Depending on the role of the employees, you actually want them out of the office and having face time in front of your customers
TPMA November Event – CEO of Your Product
Last night I went to my first Toronto Product Marketing Association meeting (TPMA) . The topic was CEO of Your Product, Prove it with Revenue. I found the presentations and discussions to be relevant and thought-provoking. I became a fan of the group and will be attending more of their events in the future.
