Let’s step back and look at some common touchpoints – Acquisition, Onboarding, Adoption, Retention, Advocacy, and Growth. Each of them can spawn a separate post or series of posts in itself, for now let’s just look at them from a high level.
Executive Reporting – Be Brief, Clear and Complete
To create a good executive status report, be brief, present the facts clearly and make sure your summary covers all areas that need to be addressed.
As an executive, do you keep a personal score card?
So often we keep or demand score cards on the performance of our subordinates or delegates. Have we thought of doing the same for ourselves? If we don’t have a board or investors to report to – who measures us? If we have these, do they measure more than tracking bottom line profitability numbers? What are our other measurements of success?
Providing C-Suite reports that demonstrate the value of online/mobile marketing
The executives in any company are interested in whether the online/mobile efforts are translating into profitable revenue for the company. What should Marketing teams consider when providing senior management with the right information to prove the value of your efforts?
