I find sometimes, people in business will almost go out of their way rather than take in bad feedback. The average person, in wanting to avoid conflict, will sometimes give a pat answer rather than discuss real reasons for stopping doing business with you. No one likes to talk about negatives. No one likes to deal with rejection. So customers vote with their feet, rather than give you constructive feedback as to why they have left.
What market sector is your company in? How you answer the question speaks volumes
I’ve been doing customer discovery interviews of Founders that start off with some demographic questions to place some context around the discovery questions that are the meat of the interview. It’s been interesting to hear the answer the Founder gives. Because it’s usually phrased in one of two ways: self-reflective in language that talks about the function of the company; or in customer-centric language that describes the market that the customer sits in.
When should you “unbundle” a product or service?
How do you identify when a piece of a product or an individual service may be something that can actually stand on its own, and may actually perform better if it was unbundled from the whole?
Why is it important to write your Value Proposition in the language of the customer?
The reason writing the Value Proposition in terms of the benefits to customer is gets stressed so much is because most products do start as the idea or creation of an expert, and experts find this task of defining their creation outside of their expertise to be very difficult.
What is Innovation anyway
Innovation is a new or better way of doing valued things.
Innovation occurs when an idea, project or new invention is adopted by users at scale.
Opting-In: Self-segmenting e-mail lists work
Expressed consent means that the prospect or customer has to take a specific record-able action to indicate their agreement to receive mails. Which means going forward business forms (online or paper) need to by default have that little box asking if you agree to receive emails left unclicked, allowing people to do business with us to click them.
