IBM has been the official technology supplier and consultant to the Wimbledon championships for the last 24 years. For two weeks every summer about 450,000 people attend the tournament as well as an additional 386 million global audience. For IBM, it’s an excellent opportunity to showcase their different products for social, analytics and cloud.
Fail Fast, Learn Faster
This week’s post focuses on the closing comment of Chris O’Neil, MD of Goggle Canada, during a panel discussion on Innovation at Salesforce Company Tour: “Innovation is about getting people to learn quickly. That’s what fail fast is all about.” Thoughts on how innovative executives can foster a learn fast approach in their companies.
Finding unusual uses for online services – Using Twitter to take notes
While attending the Salesforce.com Customer Company Tour in Toronto this week, I used twitter to take notes on my iPad during the next conference I attended, it would serve a dual purpose, of sharing the event with my followers as well as providing a medium for taking notes. Leave a comment to share any novel uses you do with online tools and services?
Creating Social Marketing Viral Tipping Points
Malcolm Gladwell’s The Tipping Point was originally released in 2000 – long before the proliferation of “social” – which to me places it in the category of early innovator of concepts in social marketing. How do we to translate the concepts discussed in the book into useful insights for social marketing today?
Providing C-Suite reports that demonstrate the value of online/mobile marketing
The executives in any company are interested in whether the online/mobile efforts are translating into profitable revenue for the company. What should Marketing teams consider when providing senior management with the right information to prove the value of your efforts?
Publish, Search, Fulfill, Converse – Apps for the Customer Centric Enterprise
A report on the keynote conversation with JP Rangaswami, Chief Scientist @ Salesforce.com, at Mesh 13 in Toronto.
