Expressed consent means that the prospect or customer has to take a specific record-able action to indicate their agreement to receive mails. Which means going forward business forms (online or paper) need to by default have that little box asking if you agree to receive emails left unclicked, allowing people to do business with us to click them.
Treat your Customer’s Information as Treasure
My birthday is the 5th day of some month. So I was surprised and took notice when LinkedIn included in an announcement email to congratulate me on my birthday this month. I didn’t remember giving them my birthday, but I’ve had the account so long I thought maybe I gave it as account verification information. I presumed it was the usual headache that can arise out of the fact that the US represents dates as month/day and the UK/CAN represents dates as day/month.
Who else would benefit from this conversation?
This week I attended the TPMA (Toronto Product Management Association) monthly meeting: Are Your Sales Teams Truly Enabled to Sell Your Product? The speaker this month was Nicki Weiss, founder of sales effectiveness consulting company Saleswise. At the end of the meeting, Nicki left us with a challenge. Explaining that the most effective business relationships are actually triads, she challenged us to look at ways to include an additional person when we set up one-to-one business meetings.
Improve your customer’s experience by avoiding these easy mistakes
I had a huge problem this winter with the heating in my condominium apartment. It was made all the more unbearable because my engagement with the people who were responsible to fix it was way below par. I usually try to write a post that reflects positively on what to do – this prompted me to write a few basics on what you shouldn’t do.
Social Marketing – Competing for Attention in a Noisy World
The way to do this is to cycle through the process of trying things, take measurements considering a defined success criteria, improve based on insights and try again. It’s also appropriate to abandon a campaign that hasn’t shown enough return on investment over time.
Tackle escalations head-on, with a calm attitude and the purposefulness of intention
Be transparent and direct when discussing risks and issues with executives. (It’s also important to be tactful, timely and aware of priorities so as not to be creating tempests in teapots.) Management can deal with problems when they know about them. Problems arise when they don’t know about issues and the potential impacts. Ask any Surgeon or ER doctor.
