IBM has been the official technology supplier and consultant to the Wimbledon championships for the last 24 years. For two weeks every summer about 450,000 people attend the tournament as well as an additional 386 million global audience. For IBM, it’s an excellent opportunity to showcase their different products for social, analytics and cloud.
Fail Fast, Learn Faster
This week’s post focuses on the closing comment of Chris O’Neil, MD of Goggle Canada, during a panel discussion on Innovation at Salesforce Company Tour: “Innovation is about getting people to learn quickly. That’s what fail fast is all about.” Thoughts on how innovative executives can foster a learn fast approach in their companies.
Publish, Search, Fulfill, Converse – Apps for the Customer Centric Enterprise
A report on the keynote conversation with JP Rangaswami, Chief Scientist @ Salesforce.com, at Mesh 13 in Toronto.
Business organization by customer focused layers
The traditional business model of separated teams, or silos, for marketing, sales, development and support simply is no longer working for B2B companies. This business model is prone to a waste in resources, duplication of efforts and poor internal communication. On the other hand, a product focused business model can lead to not recognizing opportunities for additional sales opportunities to an existing customer base. So what is the alternative? To borrow and adapt a quote from the 90’s – it’s about the customer stupid. Though these independent functions are still necessary, the best organization is to align business operations and teams with a focus on a customer segment.
Why every company with a Website should also have an App
Having a company website is considered a necessity in a company’s marketing arsenal. Having that website be responsive to display appropriately on various devices is also crucial. I believe it is becoming increasingly important for companies to additionally provide their customers with a mobile App. I am saying additionally as this is a tool that can augment their existing digital presence.
You want your B2B customer teams out of the office
Delivering to B2B customers it’s hard to avoid having a geographically dispersed and remote workforce. Depending on the role of the employees, you actually want them out of the office and having face time in front of your customers
