While in general I believe this to be true, I see it as more of a shift in paradigm in how companies engage with their customers and scale their business. I believe its occurring because customer requirements for engagement are changing. I also think that the blurring occurs differently in the various layers of the engagement, such as marketing, sales, procurement and customer service. Rather than a blending of styles, I believe that the traditional forms of business are learning from each other. I will expand on these ideas in future related posts.
As a Founder, when do you seek help?
I’m reminded of the Product Management principles of Buy, Build or Partner, and feel in some ways this is doing that type of evaluation on the product of you as Founder. I believe stepping outside of yourself and doing this type of assessment is key to a Founder’s success and a great learning experience.
A Founder’s Path – Success Milestones
Infographic charting key milestones on a startup Founder’s path to success.
Do you use the Twitter List feature?
Lists generate their own separate timeline of the Tweets of the people on the list. Lists can be set as private or public. You can subscribe to other users’ public lists. Members on your lists can be both accounts that your follow or not. A list has its own URL that can be referenced as a link elsewhere. You can use a Twitter list in an embedded Tweet widget on your website.
Do you think shareholder expectations stifle innovation?
It’s now 5 years since the implosion of the banking industry, fed partly by the short-sighted focus on near term profits and executive bonuses. With this lesson now imprinted in our memory, does it lead us to question if short term shareholder expectations have an impact on a large company’s ability to be innovative and pivot when the market goes off in another direction?
Miley Cyrus – Social Media Genius or 2013 Pop Star
Are Miley Cyrus and her team real geniuses at Social Media promotion or is she just a product of her times. At 21 and having spent a large part of her life in the spotlight, to me it seems a healthy response to use that spotlight to her advantage rather than become a victim of it. Miley is definitely not the first Pop artist to use negative publicity or unusual behaviour as a meaning of garnering attention.
