When we use storytelling in our marketing efforts, making the customer the hero of our stories, then we can build community and be remembered.
Online Metrics, More than just a Like
Congratulations to Facebook on your 9 year anniversary this week. Thank you as well, for bringing us the Like. Which leads me into today’s topic on the kinds of metrics that may be useful to measure the success of our online and social marketing efforts.
Content Marketing – Give your Customers Something of Value
It’s not enough to just build community through Social Media channels. To grab and hold your customer’s interest you need to provide them with something of value. By focusing on Content Marketing you can provide quality content for specific customer personas and deliver it where they will find it.
Winning
Looking at one of my favorite players, Maria Sharapova, in my favorite sport, Tennis, for inspiration on what it takes to be a winner.
Innovation – Start with Customer Pain Points
nnovation begins with listening to and understanding your customer pain points. Rather than focusing on trying to create first and then convince people they need what you are offering. If we create what they need, then it will be more easily adopted by the market.
Modern Day Heroes with Purpose and Passion
Most of what I follow on Twitter and LinkedIn are companies, news sources and industry info. Mixed in with this lot are a few of my modern day heroes. People I admire because of their successes and because they make a difference in the world they live in. The commonalities seem to be that they have a passion for their work, for sharing this passion with other people and positively impact the people around them.
