With BYOD (bring your own device) becoming more and more prevalent in the business world, a new set of issues and opportunities are disrupting tradition IT departments. Business teams want choice in the tools they use to do their jobs and the devices they use them on. IT departments are concerned with security, consistency and manageability of business services. So how best to bridge the gap between these seemingly conflicting requirements?
You want your B2B customer teams out of the office
Delivering to B2B customers it’s hard to avoid having a geographically dispersed and remote workforce. Depending on the role of the employees, you actually want them out of the office and having face time in front of your customers
Storytelling as Marketing Tool
When we use storytelling in our marketing efforts, making the customer the hero of our stories, then we can build community and be remembered.
Online Metrics, More than just a Like
Congratulations to Facebook on your 9 year anniversary this week. Thank you as well, for bringing us the Like. Which leads me into today’s topic on the kinds of metrics that may be useful to measure the success of our online and social marketing efforts.
Content Marketing – Give your Customers Something of Value
It’s not enough to just build community through Social Media channels. To grab and hold your customer’s interest you need to provide them with something of value. By focusing on Content Marketing you can provide quality content for specific customer personas and deliver it where they will find it.
Winning
Looking at one of my favorite players, Maria Sharapova, in my favorite sport, Tennis, for inspiration on what it takes to be a winner.
