Malcolm Gladwell’s The Tipping Point was originally released in 2000 – long before the proliferation of “social” – which to me places it in the category of early innovator of concepts in social marketing. How do we to translate the concepts discussed in the book into useful insights for social marketing today?
Providing C-Suite reports that demonstrate the value of online/mobile marketing
The executives in any company are interested in whether the online/mobile efforts are translating into profitable revenue for the company. What should Marketing teams consider when providing senior management with the right information to prove the value of your efforts?
Publish, Search, Fulfill, Converse – Apps for the Customer Centric Enterprise
A report on the keynote conversation with JP Rangaswami, Chief Scientist @ Salesforce.com, at Mesh 13 in Toronto.
Business organization by customer focused layers
The traditional business model of separated teams, or silos, for marketing, sales, development and support simply is no longer working for B2B companies. This business model is prone to a waste in resources, duplication of efforts and poor internal communication. On the other hand, a product focused business model can lead to not recognizing opportunities for additional sales opportunities to an existing customer base. So what is the alternative? To borrow and adapt a quote from the 90’s – it’s about the customer stupid. Though these independent functions are still necessary, the best organization is to align business operations and teams with a focus on a customer segment.
Lost among devices? Focus on your App’s features
The one thing that having a foundation of experience in SDLC and Waterfall design methodologies has taught me is to have a strong appreciation of the requirements and design phase of the project. Agile methodologies focus on the same requirement/feature first mentality – bringing added value in prioritization of the requirements and chunking releases of these into smaller cycles.
When to Buy, Build or Partner
Buy, Build or Partner is a business decision point where a company determines the best action to take to fill a gap in their market solution. Within this model, a company will develop a solution and core competencies around identified market problems. The build decision is based on the parts of the solution that aligns with their strengths, the buy decision on utilities and add-ons, and partner decision for anything else.
